diff --git a/README.rst b/README.rst
index 747072e..f77c44c 100644
--- a/README.rst
+++ b/README.rst
@@ -304,6 +304,20 @@ This is useful in large test suites to bound resource usage when many tests
 are flaky at the same time. The cap applies after rerun selection, including
 tests configured with ``--force-reruns`` and ``@pytest.mark.flaky``.
 
+Limit reruns when exiting early
+-------------------------------
+
+By default reruns still happen when ``-x``/``--exitfirst`` or ``--maxfail``
+is used, which delays the early exit until a test's reruns are exhausted.
+To use a different rerun count in that case, pass ``--reruns-on-exitfirst``:
+
+.. code-block:: bash
+
+   $ pytest --reruns 2 -x --reruns-on-exitfirst 0
+
+The value overrides both the global ``--reruns`` setting and per-test
+``flaky`` markers, but not ``--force-reruns``.
+
 Show tracebacks for retried failures
 ------------------------------------
 
diff --git a/changes/249.feature.rst b/changes/249.feature.rst
new file mode 100644
index 0000000..85b5716
--- /dev/null
+++ b/changes/249.feature.rst
@@ -0,0 +1,3 @@
+Add ``--reruns-on-exitfirst`` option to use a different rerun count when
+``-x``/``--exitfirst`` or ``--maxfail`` is given, e.g. ``--reruns-on-exitfirst
+0`` to skip reruns entirely when exiting on the first failure.
diff --git a/src/pytest_rerunfailures.py b/src/pytest_rerunfailures.py
index 616e658..9b480bf 100644
--- a/src/pytest_rerunfailures.py
+++ b/src/pytest_rerunfailures.py
@@ -178,6 +178,15 @@ def pytest_addoption(parser):
         "'rerun test summary info' section, which is emitted automatically "
         "when this flag is set.",
     )
+    group._addoption(
+        "--reruns-on-exitfirst",
+        action="store",
+        dest="reruns_on_exitfirst",
+        type=int,
+        help="Number of reruns to use when -x/--exitfirst or --maxfail is "
+        "given. Defaults to the regular rerun settings. Use "
+        "--reruns-on-exitfirst 0 to skip reruns entirely when exiting early.",
+    )
     group.addoption(
         "--max-suite-reruns",
         action="store",
@@ -226,7 +235,16 @@ def check_options(config):
         and config.option.max_suite_reruns < 0
     ):
         raise pytest.UsageError("--max-suite-reruns must be >= 0")
+    if (
+        config.option.reruns_on_exitfirst is not None
+        and config.option.reruns_on_exitfirst < 0
+    ):
+        raise pytest.UsageError("--reruns-on-exitfirst must be >= 0")
     reruns = config.getoption("force_reruns") or _get_global_reruns(config)
+    if not reruns and config.option.maxfail:
+        # --reruns-on-exitfirst takes effect under -x/--maxfail even when
+        # no other rerun count is configured
+        reruns = config.getoption("reruns_on_exitfirst")
     if not config.getoption("collectonly") and reruns:
         if config.option.usepdb:  # a core option
             raise pytest.UsageError("--reruns incompatible with --pdb")
@@ -250,6 +268,13 @@ def get_reruns_count(item):
     if reruns is not None:
         return reruns
 
+    if item.session.config.option.maxfail:
+        reruns = item.session.config.getoption("reruns_on_exitfirst")
+        if reruns is not None:
+            # -x/--exitfirst or --maxfail given: override marker and global
+            # rerun counts so the run can exit on the first real failure.
+            return reruns
+
     rerun_marker = _get_marker(item)
     # use the marker as a priority over the global setting.
     if rerun_marker is not None:
diff --git a/tests/test_pytest_rerunfailures.py b/tests/test_pytest_rerunfailures.py
index a4208c5..19e4257 100644
--- a/tests/test_pytest_rerunfailures.py
+++ b/tests/test_pytest_rerunfailures.py
@@ -548,6 +548,70 @@ def test_pass():
     assert_outcomes(result, passed=1, rerun=2)
 
 
+def test_reruns_on_exitfirst_zero_disables_reruns(testdir):
+    testdir.makepyfile("def test_fail(): assert False")
+    result = testdir.runpytest("--reruns", "2", "-x", "--reruns-on-exitfirst", "0")
+    assert_outcomes(result, passed=0, failed=1, rerun=0)
+
+
+def test_reruns_on_exitfirst_overrides_flaky_marker(testdir):
+    testdir.makepyfile(
+        f"""
+        import pytest
+        @pytest.mark.flaky(reruns=2)
+        def test_fail():
+            {temporary_failure()}"""
+    )
+    result = testdir.runpytest("-x", "--reruns-on-exitfirst", "0")
+    assert_outcomes(result, passed=0, failed=1, rerun=0)
+
+
+def test_reruns_on_exitfirst_limits_reruns(testdir):
+    testdir.makepyfile(
+        f"""
+        def test_fail():
+            {temporary_failure(3)}"""
+    )
+    result = testdir.runpytest("--reruns", "3", "-x", "--reruns-on-exitfirst", "1")
+    assert_outcomes(result, passed=0, failed=1, rerun=1)
+
+
+def test_reruns_on_exitfirst_applies_to_maxfail(testdir):
+    testdir.makepyfile("def test_fail(): assert False")
+    result = testdir.runpytest(
+        "--reruns", "2", "--maxfail", "2", "--reruns-on-exitfirst", "0"
+    )
+    assert_outcomes(result, passed=0, failed=1, rerun=0)
+
+
+def test_exitfirst_without_reruns_on_exitfirst_still_reruns(testdir):
+    testdir.makepyfile(
+        f"""
+        def test_fail():
+            {temporary_failure(2)}"""
+    )
+    result = testdir.runpytest("--reruns", "2", "-x")
+    assert_outcomes(result, passed=1, rerun=2)
+
+
+def test_reruns_on_exitfirst_negative_rejected(testdir):
+    testdir.makepyfile("def test_pass(): pass")
+    result = testdir.runpytest("-x", "--reruns-on-exitfirst", "-1")
+    result.stderr.fnmatch_lines_random("ERROR: --reruns-on-exitfirst must be >= 0")
+
+
+def test_error_when_run_with_pdb_and_reruns_on_exitfirst(testdir):
+    testdir.makepyfile("def test_pass(): pass")
+    result = testdir.runpytest("-x", "--reruns-on-exitfirst", "1", "--pdb")
+    result.stderr.fnmatch_lines_random("ERROR: --reruns incompatible with --pdb")
+
+
+def test_no_error_when_run_with_pdb_and_zero_reruns_on_exitfirst(testdir):
+    testdir.makepyfile("def test_pass(): pass")
+    result = testdir.runpytest("-x", "--reruns-on-exitfirst", "0", "--pdb")
+    assert_outcomes(result)
+
+
 def test_no_extra_test_summary_for_reruns_by_default(testdir):
     testdir.makepyfile(
         f"""